Digital Marketing

Marketing Analysis

Analyze customer behaviors, track funnel traffic, audit competitors, and optimize conversion yields.Comprehensive dashboard reports, heatmaps tracking, and ROI marketing data calculations.
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Google Analytics 4HotjarMicrosoft ClarityGoogle Looker StudioMixpanelCrazyEggOptimizelyVWOHeap AnalyticsSegmentAdobe Analytics
About This Service

What is Marketing Analysis?

Make business scale choices based on actual analytics, not guesses. Our Marketing Analysis setups audit search visibility, map visitor click paths, run competitor keyword benchmarks, and locate conversion friction points. We build combined reports to prove which campaigns generate absolute revenue return-on-investment.

What We Cover

Core Service Areas

Conversion rate optimization metrics panel by Aurum DMG
01

Conversion Optimization & Audits

Friction & Heatmap Evaluations

Analyzing heatmaps, click patterns, scroll lengths, and forms exit analytics.

Auditing & CRO Funnels

Trace conversion drop-offs. We set up Microsoft Clarity heatmap sessions, analyze navigation loops, and optimize forms fields configurations to lift leads.

Data Indicators:

Heatmap TrackingClarity / Hotjar
Funnel AnalysisGoogle Analytics 4
Competitor analysis tools dashboard
02

Competitor Market Benchmarking

Competitor Traffic & Ads Audit

Evaluating competitor keywords, ad copy budgets, search visibility gaps, and landing page designs.

Competitor Auditing & Insights

Gain deep insights into competitor budgets, ad placements, top traffic-driving keywords, and high-performance lead magnets to gain market advantages.

  • ✔ Traffic Share Audits: Track visual metrics on competitor keyword rankings.
  • ✔ Funnel Tear-Downs: Map and reverse-engineer successful competitor landing designs.
Why Choose Us

Why Our Marketing Analysis
Stands Apart

CRO Funnel Diagnostics

Identify exactly where and why users exit your shopping cart, checkout, or lead forms.

Actionable Analysis Insights

Convert raw numbers and analytics charts into simple, actionable steps to boost sales.

Heatmap Recordings Reviews

Verify user mouse movements, scrolling drops, and button click errors.

ROI Attribution Settings

Know exactly which marketing networks and search campaigns drive positive returns.

Tag Manager Integrations

Proper configuration of complex custom events tracking rules on your web pages.

Sprint Analytics Updates

Weekly analytics dashboard updates to keep campaign pacing optimal.

Frequently Asked

Got Questions?
We Have Answers

Everything you need to know about our services, process, and how we work — answered clearly and concisely.

We analyze customer behavior, track funnel traffic, audit competitors, and identify opportunities to optimize conversion yields.

We utilize industry-leading tools like Google Analytics, Tag Manager, Hotjar, and SEMrush for comprehensive insights.

Yes, we provide in-depth audits of your existing campaigns to pinpoint inefficiencies and recommend improvements.

We typically deliver comprehensive reports on a monthly basis, along with actionable strategic recommendations.

Yes, our team can execute the strategies and optimizations identified during the analysis phase.